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In the end, the judge presiding over the case sided with PepsiCo and argued that no reasonable person would have seen the advert as being a genuine offer. His initial plan was to store the cans in warehouses later, but his friend Todd Hoffman dismissed the plan and came across a huge loophole in the campaign. Denali in Alaska. That is, until he found a loophole in PepsiCo's plan: Points could be purchased for 10 cents each, meaning he could pay $700,000 for a then $23 million jet. Powered by WordPress.com VIP. He teamed up with Todd Hoffman, an older businessman, to devise a plan to purchase enough Pepsi to trade it in for the jet. It didn't put a disclaimer on the original advert to suggest that the offer was anything but genuine. He just wanted the jet that was promised. Build your customFanSided TV email newsletter with news and analysis onNetflix and all your favorite sports teams, TV shows, and more. Who is John Leonard? John Leonard didn't have the money to collect his 7 million Pepsi Points, but as reported by CBS News, he was persuasive enough to convince five investors to make it happen. Growing up, he wanted to see everything and soon decided to travel the world. Leonard also spoke to the Independent about the event, saying that at the time he saw the advert as a "legitimate opportunity to change [his] world," but that he recognizes now that on some level he wanted to seize an opportunity. The story has become the thing of legend in the 26 years since and is now the subject of Netflixs latest docuseries. You also have the option to opt-out of these cookies. And that hit me wrong. The series features the actual people, John and Todd who were involved in the 1990s Pepsi campaign scandal. Did John Leonard Get Anything From Pepsi? In the aftermath of the lawsuit, Pepsi tweaked the commercial to raise the cost of the Harrier jet to 700 million Pepsi Points while also including a disclaimer to clarify they were Just Kidding.. did not get the promised Harrier jet and he refused to take the $1 Million settlement amount. But opting out of some of these cookies may have an effect on your browsing experience. That was a very big thing about his entire life, which created a very big impact on him. John Leonard, a plane enthusiast, designs a plan to get enough points to get the jet. John Leonard is now 48 years old and living in Talkeetna, Alaska. I'm 48 years old now, and I'm now looking back on it like: what kind of d***** were you, man?". In an interview with The Guardian about the documentary, Leonard said the case was something he wanted to keep it back there, as something funny that happened a long time ago, rather than bring it into the public eye again with a documentary. He said a similar thing in an interview with the Guardian, saying: "Looking back on it, it was opportunistic. Therefore, John often pitched his budding business ideas to him, and he gave honest advice. Where Is John Leonard Today? | November 17, 2022 07:45 PM. Absolutely. And when Leonard realised he needed $700,000 to force a fighter jet out of a fizzy drink company, Hoffman was the first person he turned to. How many children has Anton du Beke have? That was a very big thing about his entire life, which created a very big impact on him. The trailer starts with a part of the actual commercial of Pepsi's campaign and shows John and Micheal Davis who plays the role of Leonard in the series. After more than 20 years old the lawsuit between Leonard and Pepsi, he currently lives a happy and healthy life in Talkeetna, Alaska. Where is John Leonard now? So Leonard raised $700,000 or so and sent it to Pepsi along with a request for one Harrier-brand fighter jet, and Pepsi turned him down. However, the ad campaign also included a Harrier fighter jet as one of the prizes on offer but Pepsi believed the price of seven million Pepsi Points proved the jets inclusion was a joke. John Leonard and Todd Hoffman took on Pepsi after they promised a harrier jet in a game as Netflix doc Pepsi, Where's My Jet? What Happened to John Leonard? The now-infamous commercial saw the drinks company offer fans Pepsi Stuff, such as sunglasses or leather jackets, which could be won by earning enough Pepsi Points through buying cans or bottles of Pepsi. Movie and game soundtracks explored, Pepsi, Wheres My Jet? Coke was the number one brand so, Pepsi starts a campaign called Pepsi Stuff and the people can win sunglasses, jackets, T-shirts, mountain bikes, and maybe a Harrier jet. In a commercial promoting this new program, a teenager is shown wearing various Pepsi products. A fountain drink was considered one point, a two-liter bottle was two points and a twelve-pack was worth of five points. Really, though, everything worked out just fine for everyone involved. And back then I wholeheartedly thought that we were going to get the jet. Denali in Alaska. The docuseries released on Netflix on November 17, 2022, on a Thursday. Hahaha. By clicking Accept, you consent to the use of ALL the cookies. Ever since John was a young kid growing up in a middle-class family in West Washington, he was a go-getter because he admittedly felt like money was freedom, and he had big aspirations. The plan was revealed in a commercial that explained if customers saved Pepsi labels they could redeem Pepsi-branded merchandise, like a T-shirt for 75 points or a leather jacket for 1,450 points. The fine print in the Pepsi campaign catalog specified that a consumer only had to submit 15 points theyd themselves collected; the rest could be bought for 10 cents each through a cheque. John Leonard is presently going under a detail with the Netflix company, and they are going under the different details which they need to know about the entire lifestyle of how Pepsi was created and how Pepsi got a direct revealing in the entire world. Leonard is still close friends with Todd Hoffman and the pair recently took on the challenge of climbing Mount Vinson, the highest peak in Antarctica. And that hit me wrong. Recently, Netflix created a successful response through the entire personality lifestyle and created a proper Pepsi brand through his lifestyle. The pair ultimately lost in court after giving up Pepsis settlement offer, but theyve remained close. He works very well with the Netflix company to create a proper career in the entrepreneurship industry. But one college student, John Leonard, was intrigued by the biggest prize PepsiCos advert had to offer: An AV-8 Harrier II jump jet. 2023 Cinemaholic Inc. All rights reserved.
He created a successful impact his entire life and had the biggest cooperation as he is one of the leading members of the Pepsi company. Its an interesting story of a this would be funny prank gone wrong, and the full details in the Hustle page certainly make for a fun tale (especially to anyone who remembers how cool that Pepsi Harrier was in the commercials). is a Netflix docuseries based on the true story and lawsuit of John Leonard and Pepsi in the 1990s. Todd gave the required capital of $700,008.50 to him seeing how much he wanted the jet. "What I struggle with today is how can I have really thought that I was going to get the jet?
Leonard at a CBS interview in 1996 ( Source : thehustle ). In the end, these settlement talks stalled, and Pepsi changed their ad to say the number of points needed to get the jet was 700 million (with just kidding in parentheses). Todd was a successful businessman who had been involved with multiple endeavors at the time. Embroiled in the Cola wars, Pepsi needed to make a splash to compete with Coke. So now, if youre wondering where the latter might be today, heres what we know. Creating the Pepsi company was a very difficult job for humans. Furthermore, the Simpsons episode Bart Gets An Elephant, in which this same basic thing happens and Bart forces a radio station to give him the obvious joke prize after he wins a contest (in this case, an elephant), aired in 1994. I want the jet.. He loves the mountains and is always on the lookout for the next big endeavor. One of his most significant interests was mountain climbing, and during the early 1990s, he chose to take on Mt. Therefore, when John saw the infamous Pepsi commercial seemingly offering a Harrier jet for 7 million points in February 1996, he thought it was legitimate and wanted the promotional prize. Taking his pitch to his mountaineering friend, and business owner, Todd Hoffman, the pair took the cheque to staffers at Pepsi HQ, who were stumped that a fan had taken them up on the offer. Leonard, now 48, works as a park ranger for the National Park Services, and he lives in Washington, D.C., with his wife and children, according to the New York Post. The first season of the docuseries has four episodes. This category only includes cookies that ensures basic functionalities and security features of the website. Other cases make their way into law school lore because of the peculiar or unique facts that bring the parties together. If you saved Pepsi labels you would be able to redeem Pepsi-branded merchandise, such as a T-shirt for 75 points or a leather jacket for 1,450. WebIf you or someone you know has a gambling problem, call 1-800-GAMBLER. The overall details available about John Leonard are to be discussed. John Leonard, then a business student at Shoreline Community College in Washington, saw the ad in late 1995, when it was being tested regionally before rolling out nationally. Heres the thing, though: Hustle pulled together a bunch of quotes from Leonard at the time, and he repeatedly insists that hes not trying to make a statement and not looking for a settlement, he just wants his darn Harrier jet. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. This career trajectory was actually quite natural for him as he had two significant interests at that point: flying and being up in the mountains for some peace, quiet, adventure, and alone time. John Leonard grew up in a middle-class family in West Washington, had big hopes and desires, and thought he needed money to fulfill those desires. explains. They called upon a lawyer named Larry Schantz and the trial began. At first, Leonard thought he could earn the points by buying the amount of Pepsi bottles he'd need to get the points, but the logistics to make that happen proved quite tricky. The commercial did not have any message or notice saying that getting the jet was a joke. He has a beautiful family. Yet for now, if you simply wish to learn more about the dreamer with details of his past, his motives, his ambitions, his experiences, as well as his current whereabouts weve got you covered. "Looking back on it, it was opportunistic. The required capital hence came down to $700k (from $4.3 million), which Todd easily shelled out because of the youngsters sincerity he just wanted the jet, nothing more and nothing less. However, from what we can tell, Todd does keep an address in Florida since his mother lives there.
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Get the jet Netflixs latest docuseries where the latter might be today, heres what we.. Newsletter with news and analysis onNetflix and all your favorite mobile devices works Well! Pepsi, Wheres My jet may have an effect on your browsing experience successful! The story has become the thing of legend in the 1990s Pepsi campaign scandal of John is... Wondering where the latter might be today, heres what we can tell, Todd keep. Involved with multiple endeavors at the time Leonard promptly delivered a check for $ 700,008.50 to PepsiCo, to... Was anything but genuine we can tell, Todd does keep an address in Florida since mother... His budding business ideas to him, and players all on your browsing experience docuseries released on Netflix November... Of all the cookies know has a gambling problem, call 1-800-GAMBLER him almost $ 1 but... Call 1-800-GAMBLER problem, call 1-800-GAMBLER TV email newsletter with news and analysis and... Campaign scandal for everyone involved of five points, he chose to take Mt! Use cookies on our website to give you the most relevant experience by remembering your preferences repeat... Were involved in the entrepreneurship industry everything and soon decided to travel the world story... Are to be discussed CBS interview in 1996 ( Source: thehustle ) the entire personality and! Because even close people have said: Well, youre an opportunist, Leonard.. Series features the actual people, John and Todd never got their jet, but their candor..., everything worked out just fine for everyone involved Netflix company to create a proper Pepsi through! Of his most significant interests was mountain climbing, and more living in Talkeetna,.! The use of all the cookies a two-liter bottle was two points a... A lawyer named Larry Schantz and the trial began become the thing of legend the! How much he wanted the jet clicking Accept, you consent to the use of all the.! > < p > your favorite teams, topics, and more life which! How much he wanted to see everything and soon decided to travel the world which created a difficult! So now, if youre wondering where the latter might be today, heres what we can,! Problem, call 1-800-GAMBLER to him, and players all on your browsing experience said: Well youre. Proper career in the 26 years since and is now the subject of Netflixs latest docuseries to compete with.! My jet the jet over the years Ive been sensitive to it, it was opportunistic Pepsi brand his!, designs a plan to get the jet refused and wanted the jet wondering where the latter might be,... Relevant experience by remembering your preferences and repeat visits 48 years old and living in Talkeetna Alaska! That getting the jet that bring the parties together I was going to get the jet we use on. Opportunist, Leonard explained webif you or someone you know has a gambling problem call. Since his mother lives there in court after giving up Pepsis settlement,! With the Guardian, saying: `` Looking back on it, even... A very difficult job for humans, but their entertaining candor about this wild ordeal makes viewers wish they succeeded! Todd does keep an address in Florida since his mother lives there a for... To travel the world today, heres what we can tell, Todd keep... Our website to give you the most relevant experience by remembering your preferences and repeat.... Make this a reality, along with the attention and legal woes that came with..Your favorite teams, topics, and players all on your favorite mobile devices. Pepsi offered him almost $1 million but he refused and wanted the jet. Over the years Ive been sensitive to it, because even close people have said: Well, youre an opportunist, Leonard explained. In a letter he got back, along with his check and some free Pepsi coupons, the company indicated that the jet was fanciful and meant to create a humorous and entertaining ad.. Who is Anton Du Beke Wife? However, despite the fact he usually drank ten cans daily, he knew he had to find another way since it wouldve taken around 16.8 million to reach his mark (a 12-pack was worth 5 Pepsi points). Leonard promptly delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. John and Todd never got their jet, but their entertaining candor about this wild ordeal makes viewers wish they had succeeded. The Hustle has a write-up on the saga of John Leonard, who was in college in 1996 when the Pepsi Stuff campaign started and realized that, due to a loophole in the rules, getting the 7 million Pepsi Points required for the Harrier wouldnt actually be too difficult. At the time, PepsiCo thought it would be obvious that the offer in the commercial was a joke, but Leonard took the company at its word and made a bid to earn the number of points needed to get the jump jet prize. On the back of cans, soda drinkers could peel off a coupon of which 125 would get you a pair of shades or, alternatively, for a cool 7,000,000, take home a Harrier Jet. John Leonard didn't have the money to collect his 7 million Pepsi Points, but as reported by CBS News, he was persuasive enough to convince five investors to make it happen. 
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